About the founder

Automotive vision built across markets.

Mohammad Sharif Ghaed is an automotive industry entrepreneur based in Dubai, United Arab Emirates, and the founder of three automotive brands: WINCA, ROYAL and ROCKBOX.

All three brands are registered under Deira Youth Trading LLC, a UAE-based company owned by Mohammad Sharif Ghaed and operating publicly as DYT Groups.

His business activities cover automotive electronics, advanced in-car technologies, OEM and factory-style vehicle systems, original vehicle options, pre-delivery automotive upgrades and aftermarket automotive accessories.

Through DYT Groups, he focuses on supplying and developing automotive solutions for factory-equipped vehicles and vehicles requiring additional technology, comfort, protection and customization.

His vision is to bridge international automotive manufacturing capabilities with growing markets across the UAE, GCC, Middle East and Iran through technological development, product quality and long-term commercial partnerships.

Official positionFounder of WINCA, ROYAL & ROCKBOX

Corporate leadershipOwner & Managing Director — Deira Youth Trading LLC

Brands & service network

One founder. Four automotive directions.

WINCA, ROYAL and ROCKBOX were founded by Mohammad Sharif Ghaed and are registered under Deira Youth Trading LLC in Dubai, UAE. SANA Auto Services represents the group’s specialist automotive interior and installation direction.

Smart Automotive Technology

Automotive multimedia, Android head units, vehicle-specific integration, cameras, protection films, vinyl wrap, portable refrigeration and connected in-car technology.

Visit WINCA brand page →

Vehicle Comfort & Protection

Nano ceramic window films, heat and UV protection technologies, professional tint solutions and selected automotive electronic and protection products.

Visit ROYAL brand page →

Electronics & In-Car Entertainment

Automotive infotainment, audio and multimedia products developed for practical installation, driving entertainment and expanding aftermarket requirements.

Explore ROCKBOX products →

Automotive Interior & Installation

Custom car floor mats, seat upholstery, skin-fit seat covers, roof and door upholstery, interior restoration and professional vehicle accessory installation in Dubai.

Visit SANA Auto Services →

Brand Founder & Ownership: WINCA, ROYAL and ROCKBOX were founded by Mohammad Sharif Ghaed and are registered under Deira Youth Trading LLC (DYT Groups), Dubai, United Arab Emirates. SANA Auto Services is displayed separately as the associated automotive interior and installation service brand.

OEM +
AFTERMARKETINTEGRATED SOLUTIONS

FACTORY-STYLE OPTIONSSMART VEHICLE SYSTEMSPRE-DELIVERY UPGRADESPROTECTION & COMFORT

Automotive expertise

Technology inside. Protection outside.

The company works across original-equipment-compatible upgrades and aftermarket solutions, supporting installers, retailers, distributors and automotive businesses with technical products and practical market knowledge.

OEM-Compatible SystemsSolutions designed to integrate with factory vehicle functions and appearance.

Factory-Style UpgradesVehicle-specific screens, options and accessories with an original-style fit.

Pre-Delivery EnhancementTechnology, comfort and protection upgrades prepared before vehicle handover.

Aftermarket InnovationModern products for vehicles requiring additional functions and customization.

Company product portfolio

Automotive systems developed for real market demand.

DYT Groups connects multiple automotive categories through its brands, supply network and technical product development.

01Multimedia & NavigationOEM-compatible and Android in-car systems.

02Cameras & Driver Assistance360°, parking and visibility technologies.

03Factory-Style OptionsVehicle-specific integration and original-style upgrades.

04PPF & Vinyl WrapPaint protection, colour and surface technologies.

05Nano Ceramic TintHeat, UV and driving-comfort window films.

06Audio & ElectronicsSound, lighting and connected accessories.

07Interior & ComfortCustom vehicle interior and convenience products.

08Portable RefrigerationVehicle, travel and commercial cooling equipment.

09Wholesale DistributionStock, mixed orders and technical support.

10Brand DevelopmentProduct identity, manufacturing and market growth.

International business activities

Manufacturing cooperation with a regional outlook.

Business activity includes international exhibitions, manufacturer relationships, product development, cross-border trade and distribution for automotive markets with different technical and commercial needs.

UAE

Dubai HeadquartersCompany leadership, local sales, brand development and UAE distribution.

KSA

Saudi ArabiaAutomotive wholesale, distribution and long-term commercial partnership opportunities.

OMAN

OmanAutomotive products, installation-market support and regional business development.

KuwaitWholesale automotive technology and aftermarket product cooperation.

BahrainDistribution opportunities for vehicle electronics, protection and accessories.

IRAN

Automotive Industry NetworkCommercial relationships and product-market development for automotive professionals.

GLOBAL

Manufacturing PartnershipsProduct sourcing, development cooperation and international exhibitions.

DYTDUBAI · UAE

UAESAUDI ARABIAKUWAITBAHRAINOMANIRANGLOBAL PARTNERS

Media & exhibitions

Business history documented through authentic moments.

Use original exhibition, manufacturing-partner and corporate photographs to support a verifiable public profile.

Corporate leadership

Founder & Managing Director

Dubai, United Arab Emirates

Guangzhou · China · 2026

140th Canton Fair

International exhibition participation and automotive business development.

International cooperation

Manufacturing Partnerships

Product development, factory cooperation and long-term international partnerships.

Official corporate positioning

Automotive Technology, OEM Solutions & Aftermarket Innovation.

Founded and led by Mohammad Sharif Ghaed, Deira Youth Trading LLC is a UAE-based automotive trading and brand-development company specializing in advanced vehicle electronics, OEM-compatible systems, factory-style vehicle options, pre-delivery upgrades and aftermarket automotive technologies.

3BRANDS
ONE VISION

Contact & business cooperation

Build the next automotive opportunity with DYT Groups.

For manufacturer cooperation, distribution, automotive technology, OEM-compatible solutions, brand development and regional business enquiries, contact the DYT Groups team in Dubai.

Contact DYT Groups →WhatsApp Business Email Business Inquiry

CompanyDeira Youth Trading LLC
DYT Groups

Head officeAl Musalla Road, Deira
Dubai, UAE

MarketsUAE · Saudi Arabia · Oman
Kuwait · Bahrain · Iran · Global